The basis of the corporate identity concept is the visualization of the components within ECFG and the involved feeling this concept generates. The two main components are the ECFG approach and the five target groups within the innovative growth companies (ICT, High Tech, Agro Tech, Environment & Sustainability, B-2-B) in the Brainport Eindhoven region.
Every main component has its own theme. The rational (the left hemisphere) is the theme for the ECFG approach and for the investors. ECFG has the knowledge and network to assist the target group and the investors need to know the facts. The rational is represented by circles. More and more the circles diverge like a ripple of water. This portrays the ECFG approach: the intensive guidance of innovative growth companies until the exit phase, the slowly release.
The emotional, intuitive and sense (the right hemisphere) is the theme for innovative growth companies. These companies need to have a good feeling about the cooperation with ECFG. The emotional is represented by an organic image from nature.
For every target group exist different images. In every main image the circles are visualized in half with a half circle shaped organic image. In this way the two components are brought together. In order to emphasize that it is about the young, innovative growth companies with a fresh vision on the world, one will notice this in other images as well. The images of Eindhoven refer to the Brainport region and for every target group one picture is close to nature and one picture is near to the relating industry. In these images, the mentioned slogans are the core values of ECFG. One of the core values is that ECFG distinguishes itself by a highly transparent and ‘getting things done’-approach. The employees of ECFG are honest and have the right network to achieve fast sustainable results.